Soft Power Today: Measuring the Influences and Effects

One of the missions of the BFPG is to provide easy access to relevant UK foreign policy information. As well as publishing our own independent work, we provide a hub of the latest UK foreign policy related publications.

This report outlines new research by the Institute for International Cultural Relations at the University of Edinburgh which has found that promoting a nation’s culture and political ideals on the global stage brings significant economic and strategic advantages.

This publication has been sourced from:

British Council & The University of Edinburgh
bc@bfpg.org.uk

The British Council is the UK's international organisation for educational opportunities and cultural relations. We are on the ground in six continents. Institute for International Cultural Relations at The University of Edinburgh acts as a catalyst for methodologically rigorous interdisciplinary scholarship across the whole University, and as a bridge to practice. It also aims to connect with an internationally and inter-culturally diverse array of real-world communities, to help them face the many practical challenges they confront today.