Tourism and Global Britain

One of the missions of the BFPG is to provide easy access to relevant UK foreign policy information. As well as publishing our own independent work, we provide a hub of the latest UK foreign policy related publications.

This latest publication by Visit Britain examines the governments Soft Power, Industrial, and Global Britain strategies to reveal why inbound tourism should be included in the governments soft power strategy. The main purpose of the publication is to highlight why tourism could be considered a form of Soft Power. Authors look into how the Government’s Global Britain agenda fits in with Visit Britain’s ‘Welcome to Britain Group’ and how this could help integrate the agenda into the UK’s tourism strategy. Policy recommendations are provided to reveal how coherence across government and non governmental bodies can be achieved to increase the UK’s soft power capabilities through tourism.

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